ALEX ERIN JOHNSON
Your Product and Content Marketer
About Me
My marketing skillset stems from wearing multiple hats in B2B SaaS and startups as a self-starter. The most vital attributes I bring to any organization are:
I have built a wide variety of skills and experience in copywriting, content development, internal enablement, social media, video editing, email strategy, sales enablement, customer enablement, webinars, events, and go-to-market strategy.
My goal is to partner with a high-functioning team as a Product Marketing Manager, Content Marketing Manager, Content Writer, or Partner Marketing Manager for my next role. I find the most satisfaction in working with many personality types to solve complex problems. I'm looking to work for an organization with a culture of mentorship, room for growth, and a team-oriented approach to success.
- A high level of adaptability
- Attention to detail
- Effective communication across teams
- A strong desire for growth
I have built a wide variety of skills and experience in copywriting, content development, internal enablement, social media, video editing, email strategy, sales enablement, customer enablement, webinars, events, and go-to-market strategy.
My goal is to partner with a high-functioning team as a Product Marketing Manager, Content Marketing Manager, Content Writer, or Partner Marketing Manager for my next role. I find the most satisfaction in working with many personality types to solve complex problems. I'm looking to work for an organization with a culture of mentorship, room for growth, and a team-oriented approach to success.
My Skills
Copywriting and Content Development
- Creation, execution and ongoing management of content strategy around key product pillars and to elevate the Treez brand, drive leads and attract top talent.
- Experience with creating website landing pages for new product releases, webinars, and customer enablement resources.
- Email copywriting for automated customer communications and demand generation.
- Extensive experience with script writing for video content. Created 65 external product demo videos in a previous role over 2 years.
- Management of social media content creation, and social media community management across Instagram, Twitter, Youtube, and Linkedin. Grew following by 130% on average across primary channels in under 6 months.
- Co-managed the design and launch of a new company website providing creative direction, graphic design, content creation, and backend site buildout.
Branding and Public Relations
- Supported a company rebranding initiative including redefining the company identity through imagery, graphics, and messaging. Managed creative vendor relationships to develop and deploy rebranding assets internally and externally.
- Co-managed the design and launch of a new company website providing creative direction, graphic design, content creation, and backend site buildout.
- Management of the creation and publication of ongoing company press releases. Developed a press calendar in alignment with the overall marketing strategy to capitalize on seasonal and industry-driven opportunities. Published and promoted 21 press releases and editorial features in 2021.
Marketing Automation
- Experience with Autopilot marketing automation software to create email campaigns.
- Built multiple automated webinar journeys connecting Zoom, website landing pages, Salesforce, and Autopilot to create a smooth and reliable digital event for customers and prospects.
- Experience using Salesforce triggers to automate customer communications along the full scope of the customer journey.
Demand Generation
- Contributor in demand generation marketing events and helped drive, document and nurture hundreds of new leads - MJ Biz Con.
- Created multiple SDR outreach campaigns for sales enablement across 11 markets. Helped grow the business over 300% in 2019.
- Managed inbound leads, documentation of inbound pipeline in Salesforce and meeting setting.
- Identified emerging cannabis retail markets, competitive intelligence, and sourced leads in multiple new markets.
- Cold called prospects for pipeline generation in 11 different states.
Customer Enablement
- Created 60 day customer email nurture journey for customer enablement and retention after onboarding.
- Key collaborator in developing ongoing customer beta programs.
- Managed ongoing customer communication on product updates, releases, and compliance updates.
- Created 64 external product demo videos over 2 years.
- Executed and launched 5 customer webinars from start to finish.
Go-to-market strategy and coordination
- Partnered with cross-departmental teams to create company wide go-to-market standard operating procedures.
- Coordinated Customer Success, Sales, R&D and Marketing teams for go-to-market strategy on multiple product launches, partner announcements, and major product releases.
- Lead and drove a 34% adoption rate among customers in 2 months for a new mobile product offering after GTM.
- Compiled internal enablement material for competitive research, market research, and hosted multiple cross-departmental trainings.
Events and Tradeshows
- Management, planning and execution of on-site support for exhibition at industry trade shows and events to drive lead generation and foster new partner relationships.
- Executed Treez Week - an inaugural 3-day virtual user conference with over 1,000 attendees. Developed the event calendar, drove event promotion efforts, sourced keynote speakers, developed session content, managed content creation, coordinated company awards, managed content recording, editing, and staging, deployed and managed registration platforms. Collaborated with the production company to deliver a seamless live event.
Videos
Email Examples
Content
PDFs
Nug Pro Getting Started Guide
In this project, I lead the content and design of this instructional guide for a product that helps dispensary associates manage inventory and check in customers. This is a physical brochure that is shipped with every device. If the download button does not work for you, right click and open in a new tab.
Resume
See a detailed overview of my most recent work history.
Disclaimer
This is a personal portfolio website to easily feature my work. This website may contain copyrighted material, all which I have been involved with creating, or have directly created, but is not owned my me. This material is available in an effort to showcase my professional marketing skillset. The material contained in this website is distributed without profit.
This should constitute a 'fair use' of any such copyrighted material (referenced and provided for in section 107 of the US Copyright Law).
If you wish to use any copyrighted material from this site for purposes of your won that go beyond 'fair use', you must obtain expressed permission from the copyright owner.